ABOUT US
Mission Statement
The mission of the Northeast Business Alliance is to elevate Northeast El Paso businesses by providing networking, education, and community-focused events that create a viable, thriving business climate for our members and the community we serve.
Guiding Principles
π Lead With the Mission
Every decision should clearly support NEBAβs
mission and the Northeast business community.
π Serve the Many, Not the Few
Board service is about collective impact, not
personal or business advantage.
π Protect the Organization
Safeguard NEBAβs finances, reputation, and long-
term sustainability.
π Think Long-Term
Prioritize strategic, future-focused decisions over
short-term reactions.
π Respect the Role
The board governs and guides; it does not
manage daily operations.
π Disagree With Respect, Decide With Unity
Encourage discussion; once decided, move
forward together.
π Use Good Judgment
Rely on facts, experience, and values when
making decisions.
π Leave It Better
Act with a legacy mindset, leaving NEBA stronger
for the future.
As a 501 c 6, non-profit business commerce organization, N.E.B.A. has a Board of 7 members keenly focused on the growth and success of all our prospective and current members' businesses.
History
In 1999, various individuals and organizations realized the importance of promoting local residents to shop βin their own backyardβ. The Northeast Business Alliance, often called NEBA, began as a networking venue for Northeast El Paso business and civic groups. This non-profit organization created bumper sticker promoting βShop Northeastβ.
Early NEBA Meetings
A vision for the newly-formed Northeast Business Alliance germinated in the basement of the Northeast Shopping Mall. The group developed plans and strategies for helping Northeast businesses. A very successful βafter hoursβ event was held where businesses could promote themselves as a groupβ with food, entertainment, and vendors tables where area residents could see what the business community had to offer,which gave businessβs a chance to network together.
Soon afterward, the group began meeting at the Dennyβs on Trans Mountain/ Woodrow Bean on a monthly basis; to network, learn from each other, and to listen to guest speakers from the community.
Getting the Word Out to the Community
A vision for the newly-formed Northeast Business Alliance germinated in the basement of the Northeast Shopping Mall. The group developed plans and strategies for helping Northeast businesses. A very successful βafter hoursβ event was held where businesses could promote themselves as a groupβ with food, entertainment, and vendors tables where area residents could see what the business community had to offer, which gave businessβs a chance to network together.
Soon afterward, the group began meeting at the Dennyβs on Trans Mountain/ Woodrow Bean on a monthly basis; to network, learn from each other, and to listen to guest speakers from the community.
Renewed Commitment
The original NEBA board members decided to resurrect the organization in 2007. They sponsored a Holiday Reunion to discuss how they could create a successful version of the Northeast Business Alliance. New bylaws were enacted to support a new vision that more closely aligned to the needs of Northeast businesses and the community.The original NEBA board members decided to resurrect the organization in 2007. They sponsored a Holiday Reunion to discuss how they could create a successful version of the Northeast Business Alliance. New bylaws were enacted to support a new vision that more closely aligned to the needs of Northeast businesses and the community.
NEBA met at the Little Bavarian Restaurant at 4600 Hondo Pass for a while. They now meet the third Tuesday of each month. Contact us for an invitation to sit in on a meeting.
NEBA offers networking, education, and speakers on a variety of Northeast focused topics every month. You do not have to be an area resident or business owner to join.
Quick Links
Copyright 2026. Northeast Business Alliance. All Rights Reserved.